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If you're not offering opt-in e-mail, you should be. If you are, you should be using SmartMail.
Archived News
SmartMail: E-Mail Made Smarter
5/24/2002

One of the most effective ways to keep in touch with your customers is by opt-in e-mail. But managing mailing lists can be difficult, time-consuming and technically challenging. So don't e-mail. SmartMail. It's our easy to use web-based e-mail management system.

Subscribing, unsubscribing, sorting, editing, testing – SmartMail handles it all through a simple browser interface. You can offer targeted content by letting users choose the topics they're interested in. Got a news item on a medical breakthrough, a low-interest loan offer, discount on cat food, the latest celebrity gossip, or a great new cheesecake recipe? Send each e-mail message to a highly targeted audience that has asked to receive information on precisely that topic. Users can change their preferred topics any time by resetting their options on your web site. SmartMail also allows users to choose the e-mail format they prefer: plain text or HTML. SmartMail tracks the results, too, so you'll know that your messages have been received and read.

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