There are many ways to measure the success and value of your website – traffic levels, new and repeat visitors, awareness of your products and services, purchases on your e-commerce site. The web site we developed for the Gateway to Science museum in Bismarck recently demonstrated its value by opening up new potential sources of funding.

“There are several national foundations for which “unsolicited proposals” are not welcome, but grant seekers must be invited to apply,” says the museum’s executive director, Beth Demke. “I’ve often wondered how an organization gets such an invitation and recently found out. I received a letter from a nationally recognized foundation stating that they were researching science education organizations and found our name. After visiting our website, they determined that many of our programs and activities are exactly the type of thing they fund. We have been invited to submit a proposal. Whether we receive funding depends on our application, but the website opened the door. This is something that never happened with our old website, so kudos to the wonderful iNet team who worked on our project!”

A great website gets you noticed, and can provide the basis for everything from new product development to higher sales to successful fundraising. The site we developed for the Gateway to Science museum is fun, colorful and playful, and we’re pleased that it may also assist the museum in funding the great educational programs they provide.

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