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You Can't Win Them All . . . But Don't Stop Trying
Category: Public Relations
Author: Mark Lyman

Posted on Thursday, February 16, 2012
Some might call my perspective as the "True Confessions of a Reformed Perfectionist." I prefer to look at it as a "Realistic Outlook on Life: The Importance of Not Giving Up."

From my seat as a relatively young public relations professional (30s still counts as young, right?) I've experienced some of what life has to offer, but not enough to feel like a wise sage full of wisdom and truth. Well, except for one nugget... more

Twitter Tips
Category: Public Relations
Author: Michael Pierce

Posted on Sunday, January 29, 2012
After seeing my name on Evan Carmichael's list of top 100 PR experts on Twitter, people have been asking if I have any Twitter tips. If you're new to Twitter or other social media channels, start by listening. Twitter is much like cable television or talk radio - keep surfing through the channels until you find what you're interested in. Listen in and join the conversations when you are comfortable.

1. Know your target audience... more

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